Handmade in Munich
Our factory is the place where our idea of valuable and sensual natural cosmetics has found its home.
Everything here is created under one roof. From the initial idea to the finished product – and everything that goes with it. Development, manufacturing, design, and shipping are all intertwined, forming a process that we consciously, intensively, and very personally oversee.
Here, it's primarily people who work – not fully automated machines. Every day. Hand in hand. Products are developed, tested, produced, filled, labeled, folded, and packaged – step by step, professionally, carefully, with great dedication and attention to detail.
The factory
How we develop, test, scale and finally manufacture our products - what is important to us and how an idea becomes a finished product - and how we work in our factory and why this place makes our natural cosmetics so special, I will tell you here.
How we develop
Our 'NAKED LAB' is the space where everything comes together. It's my favorite place – because here, focused work meets sensuality. It smells of plant extracts, oils, and natural raw materials. Textures are tested, optimized, reimagined. And constantly rediscovered.
In our Naked Lab, our formulas and products are created from scratch – with knowledge, experience, and a love for nature. Every ingredient has a function. Every step is carefully considered. And the result is skincare that is as pure as its origin and as sensual as nature itself. Every ingredient is consciously chosen because it has a purpose.
We consistently avoid fillers. Our formulations are almost exclusively vegan, cruelty-free, and designed to effectively support the skin and strengthen its natural defenses. Expert knowledge and keen intuition go hand in hand.
What guides us
Our products aren't born from trends. They're born from attitude, experience – and a genuine need. When we're working on a new formula, it's never just about efficacy. It's about how a texture feels. How individual components combine. About balance. About sensuality. And about ensuring that cosmetics not only achieve something, but also touch the soul.
Technical expertise and keen intuition go hand in hand. We test, compare, discard, and refine. Some things take time – and we take exactly that time.
Our products also include packaging, texts, website, and much more. And all these elements – design and language – are created right here in our workshop. We develop designs and texts with the same care and attention to detail as our recipes, ensuring that what drives us is reflected holistically in our product world.
How we work
Only when everything is perfect down to the last detail and a formula is convincing in terms of effect, texture, and fragrance do we begin production. We select our raw materials with the utmost care. We source most of our ingredients regionally, and whenever possible, from sustainable cultivation. We even harvest some plants ourselves, such as birch leaves, linden blossoms, rosemary, and lemon balm. And when raw materials come from other countries, we are uncompromising in our adherence to origin, fair trade practices, and quality standards.
Then, with great care and expertise, production begins, always fresh, in small batches. Many hands fill, label, fold boxes, and pack. Finally, each order is packed and shipped.
And our work is also informed by your contact with us – our customers. Many suggestions from the community have sparked new ideas in the past. We listen. And we continue to develop.
Nature provides everything that good cosmetics need.
Active ingredients with depth. Fragrances that touch the soul. And sensual textures. For radiantly beautiful skin.
MORE about us
From idea to desire to reality. Here we tell you how fantasy became reality – and how enthusiasm led to products.
For us, responsibility begins long before a product is held in our hands. Sustainability, for us, doesn't belong at the end of the chain – but at the beginning.
